Reinold Geiger, Chairman and CEO of L’OCCITANE Group, took the reins when the company was a small, struggling brand. Since then, he has guided its transformation into a dynamic multi-brand group known for natural beauty and sustainable innovation. As L’Occitane en Provence approaches its 50th anniversary, Geiger shares insights on the relentless drive for reinvention, the delicate balance of entrepreneurial freedom within a growing portfolio, and the enduring values that have shaped the company’s ongoing success in the global cosmetics industry.