Digital Thinker

Aaron Heard, Optimum Retailing: ‘As expectations evolve, technology becomes the enabler of the human connection that luxury retail depends on’

18th July 2025

Aaron Heard of Optimum Retailing looks at how brands are using real-time inventory data in-store to bridge the gap between…

Chengcheng Li, SuperHeroes Deluxe: ‘Luxury brands need to stop aiming at Millennials and Gen Z and start talking with them’

4th April 2025

Chengcheng Li of SuperHeroes Deluxe examines the principles of ‘interestingness’ — a crucial strategy for luxury brands looking to capture…

Three Wise Women: ‘The brand-building boom that saw businesses able to leverage Instagram and TikTok to reach and sell to new audiences is over’

18th December 2024

Suzie Cullen, Karen Kay and Emma Brock – aka Three Wise Women — explain why knowing and focusing on the…

Steven Kainth: ‘AR technology can facilitate a deeper connection between brands and consumers through interactive storytelling’

8th October 2024

Elluminate Me’s Steven Kainth explores the impact of Augmented Reality on discovering luxury products and services. The advent of augmented…

Annie Siara, ONEWAYX: ‘Immersive technology aids brands in storytelling and helps sales staff communicate with customers’

28th June 2024

Annie Siara, CEO of ONEWAYX, explores what matters most to the youngest generations of consumers in the next wave of…

Alfonso de Gaetano, Crurated: ‘I am as passionate about tech as I am about wine, and the two converged with the decision to set up Crurated’

28th March 2024

Harnessing the power of digital advancements such as blockchain, virtual reality, artificial intelligence and the metaverse, wine membership platform Crurated…

Craig Smith, SCAYLE: ‘Respecting cultural norms and nuances can make or break customer interactions’

15th January 2024

Craig Smith, UK & Ireland Country Manager at e-commerce engine, SCAYLE, on what luxury retailers need to think about when…

Nic Olivé, Squircle Capital: ‘It is AI that has emerged as the real gamechanger’

24th November 2023

Nic Olivé, Director of Digital Transformation at Squircle Capital, looks at the role of artificial intelligence (AI) in redefining the…

Annie Siara, Onewayx: ‘This is a golden age for brands to invest in a Metaverse strategy’

2nd October 2023

As the boundaries between the physical and the digital continue to fade, a new paradigm of commerce is emerging. Annie…

Dr. Stefan Sambol, OMMAX: ‘We are in an omnichannel era’

12th April 2023

Dr. Stefan Sambol, Partner and Co-Founder of OMMAX, explains how luxury brands can better embrace digital opportunities in their e-commerce…