Luxury Futures

Alex Hawkins, The Future Laboratory: ‘Brands don’t need to wait for the next tech trend. They need to act with intent’

18th July 2025

Alex Hawkins, Director of Strategic Foresight at The Future Laboratory, explores how immersive technologies are changing the way luxury is…

David Moir, Hall & Partners: ‘Luxury consumers increasingly want their purchases to reflect their personal values’

29th May 2025

David Moir, Partner at Hall & Partners, explores how luxury branding is being redefined through sustainability. Luxury is undergoing a…

Dr Eleonora Cattaneo, Glion Institute of Higher Education: ‘The decision to enter the hospitality sector represents a strategic evolution for luxury brands’

4th April 2025

Dr Eleonora Cattaneo, Program Director of the Master’s in Luxury Management and Guest Experience at Glion Institute of Higher Education,…

Ben Atkins, Any Other Name: ‘Many brands are now shying away from logo-centric branding’

18th December 2024

Ben Atkins, Founder and Creative Director of Any Other Name, explores ‘thoughtful signifiers’ — a subtle solution for luxury brands.…

Laura Fursdon, Calder & Co: ‘A warming planet and shifting global dynamics are reshaping the way we travel’

13th November 2024

Laura Fursdon, Founder and CEO of Calder & Co., shares her insights into some of the top trends and destinations…

Tim Parker, Conran Design Group: ‘Luxury brand activations at Paris 2024 provide some serious inspiration for those looking to leverage the power of mega-events’

3rd October 2024

Tim Parker, Brand Strategy Director at Conran Design Group, explains the dominance of luxury brands at Paris 2024 and what…

Nimi Raja, The Hunger: ‘Knowledge is fast becoming the new status symbol, with audiences wanting to play a more active role in understanding a brand’s past, present and future’

6th August 2024

Nimi Raja, Chief Strategy Officer and Head of Entertainment Development at The Hunger, explores how luxury brands can inspire audiences…

Jemma Lester, LMH: ‘We are seeing that collaboration is increasingly emerging as a defining value for luxury brands’

15th May 2024

Jemma Lester, founder and managing director of Luxury Marketing House, looks at why luxury brands are integrating collaboration into their…

Alex Hawkins, The Future Laboratory: ‘The next generation of Saudi consumers is re-inventing luxury from the inside out’

28th March 2024

Alex Hawkins, lead author of The Future Laboratory’s ‘New Codes of Luxury in Saudi Arabia’ explains how next-generation Saudi consumers…

Jonathan Siboni, Luxurynsight: ‘TikTok presents a wealth of untapped opportunities for fragrance brands’

7th August 2023

Luxurynsight Founder and CEO Jonathan Siboni examines TikTok’s emergence as a game-changer for the beauty industry In an era where…